FEDERAL TRADE COMMISSION
FTC Approves Final Consent Settling Charges that Home Security Company ADT’s Endorsements Deceived Consumers
First announced in March 2014, the settlement prohibits ADT from misrepresenting paid endorsements as independent reviews, and requires the company to clearly and prominently disclose any material connections in advertising for home security or monitoring products or services, and promptly remove reviews and endorsements that have been misrepresented as independently provided by an impartial expert or have failed to disclose a material connection between ADT and an endorser.
The Commission vote to approve the final order in this case was 4-0-1, with Commissioner McSweeny not participating.
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